Be it life , business or profession. persistence does pay off. Persistence is a journey till you achieve your objective. I have seen and practiced it in my profession and it has surely helped. There are times when you feel that your just about to be defeated and that is the time when you give yourself the extra push to continue.

Will share an actual event during my journey in the CA Profession.
The Government and PSU audit are allotted by the CAG of India , for which CA firms are empaneled.
These audits may not have high fees but are considered very prestigious.
The system is so designed that small and medium firm have a very small chance of getting such audits.
I used to prepare my firms application every year without failing once.
Year after year we filed the application and nothing came through.
My Senior partner – my father Late S. P Kapoor FCA , said a couple of times to forget it,however I continued with the effort .
After 16years one fine day , two senior gentlemen. from a Government organization visited our office with a letter of appointment for audit of their organization. For obvious reasons can not share the name , however the size of turnover was humongous.
It turned out to be one of the most prestigious assignments in the country and also proved to be a great learning for us.
It proved that persistence does pay off.
Have you experienced something similar ? Do share.
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